Instagram AI Assistant Analyzes Your Videos & Gives Personalized Creator

Instagram is introducing an AI-powered video assistant inside its Edits app to help creators improve their content. The AI analyzes account data such as follower growth, views, watch time, likes, shares, audience interests and content performance trends to provide personalized recommendations.

Unlike fully automated video tools, Instagram’s AI assistant will not take over creative decisions. Creators remain in control of how their videos are made and which suggestions they choose to follow.

YouTube is also developing a similar AI feature, but with a stronger focus on conversational video editing.

Watch the full story to learn how Instagram’s new AI assistant could change the way creators understand and improve their video performance.