Daraz launches week-long 12.12 year-end sale

Daraz Bangladesh has launched its “12.12 Grand Year-End Sale” at 8 pm on Wednesday (December 11), offering week-long discounts, themed events and brand campaigns through December 18.

In a statement, the e-commerce platform said customers will be able to take advantage of major year-end discounts, access to a wide range of products, and category-specific offers. 

This year’s campaign features extensive deals across all categories, with Mega Deals and Flash Sales offering discounts of up to 80 percent, and Hot Deals providing savings of up to 75 percent. 

Daraz said it is ensuring the lowest prices in the market across categories, making the sale suitable for winter essentials or year-end upgrades. Site-wide delivery offers and free delivery on selected products will also be available.

To create a festive atmosphere throughout the 12.12 period, Daraz has arranged daily events with different themes. A special Flash Voucher Hour will run from 8 pm to 9 pm on Wednesday, offering an additional 8 percent discount. 

The week will feature themed days, including Lifestyle Cozy Friday, Choice Day Saturday, Fashion Forward Sunday and Monday, Electric Tuesday, Wednesday Bazaar, and Beauty and Wellness Thursday—all offering category-specific promotions.

Leading brands will host dedicated “Brand Days” during the campaign: Lotto on 13 December; OPPO on 14 December; Realme on 15 December; Marico Super Brand Day on 17 December; and Vision on 18 December. Customers of the Daraz Choice channel will receive bundle benefits such as free delivery with the purchase of four items, and a “buy five, get one free” offer with free delivery.

To ensure product quality and variety, Unilever, Reckitt, Marico and Himalaya have joined as Platinum Partners, while Bata serves as Gold Sponsor. GSK, ACI and Fresh are Silver Sponsors. 

Daraz said these partnerships will enable customers to easily access top products across various categories, including electronics, fashion, FMCG, health and beauty, and lifestyle.

Daraz has also signed special agreements with major payment partners to make purchases more affordable. During the campaign, customers paying through bKash, Nagad, BRAC Bank PLC, The City Bank PLC, Community Bank Bangladesh PLC, Dhaka Bank PLC, Eastern Bank PLC (Daraz Visa co-branded card only), Midland Bank PLC, Mutual Trust Bank PLC, NCC Bank PLC, NRB Bank PLC, Prime Bank PLC, Pubali Bank PLC, Southeast Bank Limited and United Commercial Bank PLC can enjoy up to 15 percent savings. Large transactions will qualify for 0 percent EMI and the chance to receive up to Tk 5,000 in cashback or rewards through City Bank Flexibuy, EBL Zip and MTB Flexipay.

Daraz said the combination of attractive flash sales, exclusive brand days and extensive discounts positions the 12.12 Grand Year-End Sale as a leading shopping destination to close out the year. Customers can access the offers via the Daraz app or website, and follow Daraz Bangladesh’s Facebook page and social media channels for updates.