Spam tactics on Facebook can cost creators monetisation

Meta says Facebook users could lose access to monetisation if they publish what it describes as spammy or irrelevant content, as the company moves to prioritise authentic posts in people’s feeds. 

The company said it will target tactics such as using excessive hashtags, pairing images with long, “distracting” captions, or writing captions that do not match the content.

Accounts found using these methods will have their posts shown only to their followers and will no longer be eligible for monetisation, Meta said. 

Meta also said that it is taking action against “spam networks” that create hundreds of accounts to share duplicate content repeatedly. Accounts involved in such activity will not be eligible for monetisation and may see their audience reach reduced. 

Alongside the crackdown, Meta said it is testing a feature that allows users to flag comments they consider irrelevant or spam. It has also expanded tools for page owners through Moderation Assist, which can automatically detect and hide comments from users potentially using a fake identity, while offering a way to report impersonators in comment sections. 

Meta said that spammy content undermines meaningful expression and makes it harder for people’s voices to be heard.

The latest measures are aimed at ensuring original and higher-quality content gets greater visibility — and that creators can earn legitimately, it added.