Robi partners Apex to boost Elite members’ fashion perks

Robi Axiata PLC has formed a strategic partnership with Apex Footwear Limited to enhance the fashion benefits available to members of its premium loyalty programme, Robi Elite.

Under the tie-up, Robi Elite members will receive special discounts on Apex’s new collections along with exclusive, personalised shopping services. 

The offer includes premium in-store experiences designed to improve convenience and customer satisfaction.

The memorandum of understanding was signed at a recent event attended by Robi’s Head of Marketing Md Shawkat Kader Chowdhury and Director (Customer Value Solutions) Manik Lal Das, and Apex Footwear’s Head of Marketing Md Raihan Kabir and Deputy Manager (CRM) Md Tariqur Rahman, among others.

Robi Elite is the operator’s premium loyalty programme, offering members year-round lifestyle privileges and discounts across a range of products and services.