Pathao becomes a Superbrand in Super App Milestone

Pathao, the country’s leading digital services platform, has been awarded the prestigious Superbrands Award 2025 in the Super App category, marking a landmark achievement for a Bangladeshi homegrown tech enterprise.

This is the first time a Bangladeshi brand has received the honour in this category, underlining its role as a trailblazer in the country’s digital economy.

The accolade comes as Pathao commemorates its 10th anniversary, a decade during which it has evolved from a local startup into an internationally recognised platform. Founded in 2015, the company now stands as the market leader in ride-sharing, food delivery, and e-commerce logistics across Bangladesh.

Superbrands is an internationally recognised authority that identifies and celebrates brands that exhibit excellence in quality, reliability, and distinction.

Its awards are based on a rigorous selection process involving both industry experts and consumer feedback, making it one of the most coveted accolades in global branding.

Unlike typical recognitions, which are often awarded within established operational categories, Pathao’s win is particularly significant as it was recognised in a category it pioneered in Bangladesh: the Super App.

The distinction signals international validation for local innovation and reinforces Pathao’s reputation as a transformative force in the country’s tech landscape.

Over the past 10 years, Pathao has built an integrated digital ecosystem that connects millions of users daily through services ranging from ride-hailing and food delivery to parcel logistics and digital payments.

This all-in-one approach has enabled the platform to redefine everyday convenience for urban Bangladeshis, while also offering robust support for merchants, riders, drivers, and delivery agents.

Currently, Pathao serves more than 10 million users and partners with over 200,000 merchants, 10,000 restaurants, and 300,000 riders and delivery agents. The platform has created more than half a million job opportunities, playing a pivotal role in Bangladesh’s digital and informal economies.

Fahim Ahmed, Managing Director and CEO of Pathao, described the award as a powerful affirmation of the company’s mission and values.

“Winning the Superbrands Award in the Super App category is a proud moment for Pathao and a testament to the trust our users and partners place in us,” he said. “For a decade now, we have been pursuing our mission to build products our customers love and are happy to pay for. This recognition inspires Pathao to be better, and to be your enduring companion all of life’s journey.”

Earlier this year, Pathao was also named to Forbes Asia’s 100 to Watch list, another nod to the company’s growing influence in the region’s tech ecosystem.

As Pathao looks to the future, the Superbrands recognition adds further momentum to its vision of building a robust digital infrastructure that empowers communities and fosters economic inclusion.

With sustained innovation and expanding services, the company continues to set benchmarks for what is possible for emerging-market tech platforms.